Posted by Emily Thompson

Ann Taylor promotion in the US:

Ann Taylor promotes it products mainly through catalogs, television and magazine ads, and gift cards. In 2008, Ann Taylor had a total of approximately 8.5 million visitors to its website. (Ann Taylor Profile, 2008) Ann Taylor recently partnered with Proctor & Gamble due to the economic downturn, and they are currently handing out free samples of detergent and coupons to customers who buy machine washable clothes. In addition, Ann Taylor has created an eight-page magazine, available for free in stores, that provides tips on how to keep clothes looking fresh. Of course, due to the partnership, they require Tide or Downy Total Care, which are both Proctor & Gamble products. (Quenqua, 2008)


This seems quite similar to how we were thinking of promoting for the UK.